Easton Pharmaceuticals Strengthens Sales Capabilities With Key Management Team Addition

Posted by on Sep 26, 2011 in News | 0 comments

TORONTO, ONTARIO–(Marketwire -09/26/11)- Easton Pharmaceuticals, (Pinksheets: EAPH.PK – News) a specialty pharmaceutical company that designs, develops, and markets a premium array of topically-delivered therapeutic healthcare products, announced today that John Mitchell has agreed to join the company as Vice President of Sales – North America. Mr. Mitchell brings years of pharmaceutical sales and marketing experience to compliment Easton Pharmaceuticals management team.

Mr. Mitchell has more than 30 years of sales and marketing experience, holding V.P. of Sales positions for several leading North American pharmaceutical and consumer products companies. Mitchell developed and implemented contract agreements for consumer promotions and OEM products for Bayer, Roche Diagnostics, Eli Lilly, Abbott, Medisense, and Lifescan, a division of J&J.

“We are extremely pleased to have a seasoned professional like John Mitchell join our team and lead our sales efforts,” stated John Easton, Easton Pharmaceuticals’ CEO and Chairman of the Board. “John will be a key member of our management team as Easton Pharmaceuticals opens new markets and distribution networks for our future product lines.”

As Vice President of Sales – North America, Mr. Mitchell will create and direct key sales and marketing programs, including direct to consumer and direct response marketing plans from product sourcing, packaging, label and product claim review, and full retail sales and marketing support. Mr Mitchell will be leveraging his extensive sales channel contacts to help Easton Pharmaceuticals build key retail bridges to all major U.S and Canadian retailers, include CVS, Walgreens, GNC, Wal-Mart plus many other retail outlets.

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